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Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
- : Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Fred Reichheld
- : Harvard Business Review Press
- : 9781633694576
- : Engels
- : Hardcover
- : 224
- : april 2013
- : 700
- : 215 x 140 x 27 mm.
- : HBR's 10 Must Reads
- : Management en managementtechnieken