165.10
Nog niet verschenen, verwacht vanaf 19-1-2025
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
- : Even Johan Lanseng, Fred Selnes
- : Sage Publications LTD
- : 9781529624250
- : Engels
- : Hardcover
- : 360
- : december 2024
- : 700
- : 215 x 140 x 27 mm.
- : Verkoop en marketing