110.00
Nog niet verschenen, verwacht vanaf 23-1-2025
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
- : Robert Cluley
- : Bristol University Press
- : 9781529233360
- : Engels
- : Hardcover
- : 240
- : december 2024
- : 700
- : 215 x 140 x 27 mm.
- : ICT-sector