35.95
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
- : Brent Adamson, Matthew Dixon
- : Penguin Putnam Inc
- : 9781591844358
- : Engels
- : Hardcover
- : 240
- : november 2011
- : 418
- : 140 x 215 x 16 mm.
- : Organisatiekunde en gedrag; Sales en marketingmanagement; Verkoop en marketing